Brand identity

Created to inspire the masses to work out in the heat, HotFit is revolutionising the Liverpool health and fitness scene. This is more than just a brand, it’s an all-encompassing lifestyle that was created to bring a progressive workout style to life, and much more too… Become one of their athletes, embark on the rip, ride, relax series, enjoy one of their bespoke smoothies, each individual brand element is key to their image and was developed on a personal basis to take the initial idea off a piece of paper and make it into the live it, breathe it way of life that it is today.